Paul Benetis Dot Com

I was very relieved to hear that Microsoft and Yahoo will not be merging after all. The merger would have helped MS to have some chance against Google, but looks like they will have to do it without any help from Yahoo. Same applies for Yahoo, so maybe the boys at Google were at ease when this news came out. I doubt that they were sweating it though.

Since Google makes most of its money from Adsense and Adwords, Microsoft acquiring Yahoo would would have been a bit more of a competition in the web advertising market. Personally I think that Microsoft’s AdCenter is sub par, and Yahoo’s Search Marketing, which is much better, would be of great help to MS. AdCenter would have probably been dissolved into Search Marketing and MS would be looking at huge revenue gains. But, it looks like MS will just have to work with what they already have, while Google’s services keep raking in the money.

So why am I relieved? Well I think having these three main advertising services will keep the competition stronger than only two would. This will keep the prices down for us grunts trying to get our sites some traffic.

What do you think?